Remember, good speeches and good research go hand in hand. Every great speech has untold hours of background research before drafting even began—this is what lays the groundwork for a truly meaningful address.
Keep in mind that a speech is essentially an argument. It can be helpful to sketch out an outline of your speech before you begin drafting, following the structure of formal logic.
Within this framework, remember to integrate all aspects to appeal to sensibilities: stories, anecdotes, data, policy, and common-sense arguments all carry persuasive weight to the persuadable mind.
A background in writing—such as a bachelor’s degree in English or politics—can be a plus for a speechwriter, but it is certainly not a requirement. At the end of the day, a great speech come from solid preparation, relatable prose, and a convincing argument—all of which can be learned and achieved by hard work and a positive attitude.