The role of a speechwriter is one of the most important roles in the entire agency, because speechwriters directly influence and shape the messaging of an agency.
Deep down, speechwriting is the art of making an argument: you must use stories, facts, history, and reason to demonstrate to the American people why your position is right (and, if applicable, why the alternative is wrong). But all of this must be packaged in a way that is both educational and engaging.
In essence, the role of the speechwriter is two-fold: earn support for the beliefs, actions, and agenda of the administration and explain it to the American people.
Deep down, speechwriting is the art of making an argument: you must use stories, facts, history, and reason to demonstrate to the American people why your position is right (and, if applicable, why the alternative is wrong). But all of this must be packaged in a way that is both educational and engaging.
Speechwriters play an integral role in communicating the administration’s message to the American people, which is why it is important that a speech is entertaining, understandable, and relatable to an audience.
Speechwriting is a fun, fast-paced, and creative role that sometimes requires late nights, early mornings, and a frustrating amount of edits—but it’s all worth it when you watch the speech delivered.
